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It's more because of the paucity of compelling projects.
Van Beurden said: "By capping our capital spending in the period to 2020, investing in compelling projects, driving down costs and selling non-core positions, we can reshape Shell into a more focussed and more resilient company, with better returns and growing free cashflow per share".
We'll fund some really compelling projects, then months will pass where there's nothing.
MIPCOM Mobile TV and Internet awards are given to the most compelling projects in each category and are judged by a panel of industry experts.
Arduino is little open source circuit board that lets you create some fairly compelling projects with a few lines of code and some circuit boards.
As with anyone launching API, Gomila is hoping to be surprised by how the API is used, though he notes that many of "the early compelling projects" have had a strong visual elements.
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With its spectacular graphics and photography, and its beautifully written narrative, "Snow Fall: The Avalanche at Tunnel Creek" was a compelling project, even for those who might not have been particularly interested in the topic.
"I think it's a really compelling project," he adds.
But it's a very compelling project because it could make life much easier for some startups, depending on how robust the technology eventually becomes.
Brin, who only works on a handful of Google's products, handpicked Wave as a compelling project on which to focus his efforts.
While the robots do look a bit unsettling – like Sonny from I, Robot with bad skin – it's definitely a compelling project that could really change the way we think about 3D printing at home.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com