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Zenos is a small, Norfolk-based company whose mission is to make lightweight and affordable sports cars.
But Mr. Gates has little to do with the day-to-day operation of the company, whose mission has evolved.
Our conversation turned to the new theater, which will serve the 10-year-old company whose mission is to develop and produce new plays by American writers.
It also led Cain to co-found the Quiet Revolution, a company whose mission it is to promote the power of introverts in all areas of life.
After all, it's hard to be a company whose mission is to give people all the information they want and to insist at the same time on deciding what information they get.
And that origin story infected its culture — sure, it had lots of engineers and acquired lots of innovative tech, but at its core Yahoo never really saw itself as a company whose mission was to invent the next big thing.
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Just as Uber and Airbnb caught the front edge of the sharing economy boom, companies whose mission is aligned with a change in the societal zeitgeist can create huge value.
Tarkington has found the perfect collaborators in the Keen Company, the always interesting Off Broadway troupe whose mission statement begins: "Keen Company produces sincere plays".
Docker chief product officer Scott Johnston said it was really about bringing together two companies whose missions were aligned with what they were hearing from customers.
All the big companies seem fixated on the shift to mobile, so for a company's whose mission is to share and grow the world's knowledge, making itself more relevant on the small screen seems pretty smart.
"This is a company whose business mission it is to feed people, and here they've taken on a social mission to feed people, too," Mr. Bida said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com