Nelson's writing, published in the company of narrative sections and ruminations by Avery, benefits considerably by comparison with Avery's gushy, zine-ish prose.
This has since become a defining period in the company's narrative of itself — evidence of its commitment to excellence, which, in Schultz's telling, is the reason Starbucks has thrived since his return.
Hammond is the co-founder and chief scientist of a company called Narrative Science, which, among other things, has worked out a way of teaching machines how to write journalism.
The new podcast audiences inspired Blumberg, a former producer for NPR's Planet Money programme, to create a for-profit podcast company with narrative storytelling on a range of topics.
Another use case is a tiny camera from a company called Narrative, which is a partner of Skhyook's.
Uber drivers fall under that category, since the service is no different from other car services where tipping is standard, but the company's narrative and the app itself are designed to exclude them from the tip process in order to give the service the illusion of economy.
(Mr. Herman, a founder of Storify, had created the hashtag because he planned to use his company's narrative-building platform to assemble a social media wedding album).
