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The company model is certainly fraying.
The agency company model seemed a good fit, he said.
"The public limited company model has served the world well from a growth perspective.
The old pharmaceutical company model kicked patients to the curb after a clinical trial was over.
The "platform" is a new media company model that has been perfected by the tech industry.
Ms. Peterson cited a generation of choreographers who have refused the repertory company model — artists like Tere O'Connor, John Jasperse, Donna Uchizono and Neil Greenberg.
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"We must be very careful not to take the public-company model as our benchmark," he says.
Jean-Marc Podvin, a top Sanofi executive, said the two-company model represented "a true dismantling and very far from Aventis's initial stand-alone project".
"They standardise the aesthetics of brands to generate more profits for shareholders".The holding-company model is not the only successful one.
But Anne Finucane, chief marketing officer since March 2006, said today that she had decided that the holding-company model "hasn't quite worked out the way it might have".
The decision by Bank of America to abandon the holding-company model came after several assignments were awarded to agencies outside Omnicom like iCrossing, an independent digital shop, and two agencies owned by Interpublic.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com