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At Lehman Brothers Holdings' temporary headquarters in Jersey City, Boris, a light-colored Labrador retriever, has a company identification badge with his mug shot on it.
TI's take-off was sparked by a philosophy of management built on informal, shirt-sleeve relationships which fostered informal communication, company identification, and dedicated effort at all levels.
Known to her co-workers as "Miss Judy," she is easy to spot by her bright blue lanyard, bearing her company identification card and lapel pins with pictures of American Eurocopter aircraft.
A sign, prominently displayed, explains: "In compliance with the comprehensive tobacco settlement, effective 7/1/99, brand-logoed merchandise can only be sold to active RJR employees with valid company identification".To people with generations of ancestors who lived in tobacco-growing areas, all this seems mighty depressing.
The idea came from Bob Hall, 36, a sardonic Mazda product planner who tapes movie-monster faces over his company identification badge.
The aim was to identify all fishing boats in the Danish fishing industry operating from 1989 to 1998, their owners and their company identification code.
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Locus and stability will influence consumer-company identification.
Last year, the Trocks, faithful to their dusty-Russian-company identification, hired the Kirov-trained teacher Elena Kunikova to set on them the underwater scene from Alexander Gorsky's 1901 "The Humpbacked Horse".
This study investigates the relationship between types of product harm crises and consumer attribution, the moderating effects of Corporate Social Responsibility CSRR) image, and furthers the relationship between consumer attribution and consumer-company identification.
B.E. Ashforth and F. Mael, "Social Identity Theory and the Organization, Academy of Management Revieww 14, no. 1 (January 1989): 20-39; and C.B. Bhattacharya and S. Sen, "Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies," Journal of Marketing 67, no. 2 (April 2003): 76-88.
Long-distance companies also offer caller identification to some businesses with 800 and 900 numbers.
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