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From the companies' perspective it is understandable: they want to make as popular a product as possible.
Last week, the Interactive Advertising Bureau started an ad campaign to inform the public about online privacy from the companies' perspective.
Federal law enforcement and homeland security experts are advising corporate America to build better security into their business practices — to safeguard their goods and services, to recover from attack and, from the companies' perspective, to boost their brand.
John Mestre, a 48-year-old telephone repairman and the only smoker on the jury, said that from the tobacco companies' perspective, "Everybody's cancer was caused by something other than smoking".
From the insurance companies' perspective, if these doctors were already curtailing costs by getting rid of unnecessary referrals and testing, then providing them with incentives to cut costs would make the savings even greater.
"The deal was pretty much through from the companies' perspective, but the governments could not see eye to eye," said Kamlesh Bhatia, a principal research analyst with the consulting firm Gartner.
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From both companies' perspectives, it's a cunning match.
(I-13) 'The resistance for this platform is harsh.' (I-4/16) 'Too much attention is given to how things work from the companies' perspectives.' (I-15) Open versus a closed system 'This place represents a no man's land that is easily accessible to all kinds of actors.' (I-19) 'Ultimately, this place is rather closed.
What The Hartford is doing is certainly extreme, if understandable from a company perspective.
From a company perspective, nurture a culture that encourages people to minimise their own skill and knowledge gap.
"We view the ultimate company as being enhanced from an operating company perspective and being a little bit weaker from the holding company debt perspective," said Shellie Stoddard, an analyst at Standard & Poor's, the bond rating agency.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com