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Nevertheless, in the middle of the furore over the incident, the ABSW – the professional body for UK science journalists and communicators – issued a statement giving "its full support" for St Louis, who happens to be a member of the ABSW board.
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We, as doctors, as a health care system, cannot afford to be poor communicators about this issue.
We take issue with Allen and colleagues' characterization of empirical evidence in the field of ecology, and we question the strength of evidence they present in support of prosecutorial assertions levied against scientists and science communicators.
What are the key issues that communicators need to understand about the sociopolitical environment in which communication occurs?
Add to that one-off major priorities such as first world war commemorations and the G8 presidency and we can see the vast range of issues government communicators will turn their hands to this year.
"One of the important things we have learned is that the U.S. government is not necessarily the best communicator on these issues for the most vulnerable audiences that we most need to reach," she said.
Communicators could re-frame the issue as one of risk, a concept familiar from the insurance industry, rather than uncertainty.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com