"I think to have a career in science communications, you obviously need to have an understanding of the science, but you also need to be able to organise and market events, drum up interest, talk to funders and apply for grants, so I started taking on different responsibilities and acquiring these skills by different routes.
Last year, Audi was one of the first non-Chinese car makers to test LTE-V services, which appear to work on regular LTE connections but are optimised for use in moving vehicles and for the kind of data communications you might need in a car, versus, say, over a smartphone.
Now that you have your methods of communications up, you need to be using them.
You look at digital and communications, you don't need to communicate through middle management, it can go from the top right the way down to the bottom of the business very quickly".
Even though this position is just over communications, you may be needed with more than just that.
Lucinda Moores heads up the interim management practice at global corporate and marketing communications recruiter, VMA Group: "You need the ability to be flexible, adaptable and be able to cope with uncertainty.
Save your communications for when you need them to buy your product, purchase a ticket, or even help spread the word that your project has launched.
Erika Clegg co-founder of strategic communications agency Spring says: "You need to speak as an adviser on your own area of expertise and offer advice, and avoid treating it as a twenty minute sales pitch.
The responsibilities, roles, contacts, context, culture, communications, risks, and instincts you need to develop to eventually run a successful startup are best found at a startup.
