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It is a must for filmmakers, communications theorists, television producers, computer scientists, programmers, cultural critics, artists, cultural historians, and designers.
In the 1980s, communications theorists began to use the term infotainment (a portmanteau of information and entertainment) as a synonym for soft news.
Gerd introduced me to the anthropologist Edmund Carpenter, McLuhan's collaborator, who in turn invited me to Fordham University in 1967 to meet McLuhan, Father John Culkin and other members of that charmed circle of communications theorists.
And before communications theorists ever used the term "global village," police transmitted a SigAlert to find the parents of a 15-year-old injured in a traffic accident.
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According to a framework suggested by the Canadian communications theorist Sherry Devereux Ferguson, most of them fall into one or the other of three general categories.
Canadian communications theorist Marshall McLuhan and American scholar Walter J. Ong have claimed that the rise of literacy and the decline of "orality" in the later Middle Ages were fundamental to the cultural flowering known as the Renaissance.
The medium is the message, said Marshall McLuhan, and if the legendary communications theorist had lived long enough to take in Imogen Heap (he died in 1980), he might have been strongly confirmed in his belief.
So the undisputed don of a select band remains communications theorist Marshall McLuhan ("the medium is the message", "all advertising advertises advertising"... they were his) who makes the most of his 15-seconds of stardom in Woody Allen's Annie Hall.
Renowned Canadian communications theorist Marshall McLuhan anticipated much of this when he described the influence television, computers and other electronic dissemination of information would eventually have on society and mass culture.
The popularity, in the nineteen-sixties and seventies, of the writings of the communications theorist Marshall McLuhan no doubt increased the estrangement between the audience and performers who were trained to the live stage.
Given the number of Internet opinion polls that are nonscientific, communications theorist James Beniger observed that they are just as unrepresentative as call-in polls (frequently sponsored by television and radio stations), pseudo-ballots (published in many magazines and newspapers), straw polls, and the "hands up" of the studio audience.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com