And while a mentor is crucial for outgoing communication, it's probably even more essential for internal communications, when bad news such as employee layoffs must be messaged with the utmost care.
Thanks to satellites and modern communications, the bad luck bounced across the globe almost instantly.
Isabelle Gainche, Byblos's director of sales, marketing and communications, has bad news for British women, who spend twice as much on one-piece costumes than two pieces.
Projects can fail, collaborations can dissolve, and companies can founder, not because of inherent flaws in science but because of contentious collaborations, misunderstood communications, and bad feelings.
Sometimes communications were bad, sometimes the demands would change, the dates, the deadlines would change".
"With the bad communications all over the country, we couldn't go to each one and make the appointments in any informed manner.
Airlines are certainly not the only companies to pursue this communications strategy as bad news has touched nearly every segment of the economy.
The reason the epidemic in West Africa threatens to spiral out of control is that it has emerged in areas with almost no health-care systems and bad communications, and that often lack the most rudimentary necessities of life — passable roads and clean water.
Although it's unlikely that the Israelis will once again turn to proxy militias, the consequences of Israeli intervention are made clear: armies cannot help but kill civilians, whether through "reconnaissance by fire", artillery bombardment, troops momentarily beyond control, bad communications, or dropping cluster bombs over tower blocks believed to harbour one or two terrorists.
There have been other Koran-related incidents before that have ended in violence, and we've become familiar with some of the factors that have marked them: Clumsiness or bad communications; the Karzai government's self-serving outrage; the way the unanswered question of what, exactly, we are doing in Afghanistan makes it all worse.
