"Re/code will benefit from joining Vox Media by integrating Vox Media's various capabilities – including marketing, communications, audience development, sales and production," the company said in a statement.
However, the large variations in support by smoking status indicate that smokers are a specific communications audience that may require special consideration.
"It goes back to communications fundamentals – audience, channel, message", says Browning.
Baylay, who joined the BBC in May last year as director of marketing, communications and audiences (MC&A), is to leave without being replaced.
Alan Yentob, the BBC creative director; director of future media and technology Erik Huggers; director of news Helen Boaden; and director of marketing, communications and audiences, Sharon Baylay, were on the next highest amounts of between £310,000 and £340,000.
Alan Yentob, the BBC creative director along with director of future media and technology Erik Huggers, director of news Helen Boaden, and director of marketing, communications and audiences Sharon Baylay, were next highest with pay of between £310,000 and £340,000.
It was the first time that someone from a marketing background had been handed one of the corporation's key executive programming roles; Davie had worked at PepsiCo and Procter & Gamble before joining the BBC as director of its marketing, communications and audiences division in 2005.
He became the director of marketing, communications and audiences – filling the job Duncan had left to run Channel 4. Television companies cannot be run in the same way as companies promoting soft drinks or margarine, however, and there are those who worry that the rise of the admen reflects a commensurate decline in the influence of programme-makers.
He is a reader of philosophy who has patterned his speeches and writings on Aristotle's famous dictum on effective communications: Know your audience.
A PR strategy without an ongoing audience communications strategy is worthless.
