The multiple mediation approach also offers implications for communication practitioners.
Based on the theoretical ground stressed out in the literature review, an empirical study was carried out based on a quantitative survey among 2253 communication practitioners across Europe.
The managerial and policy implications provided in this study help corporate communication practitioners to identify the practical needs of their work and design an appropriate CCM programme.
Communication practitioners implementing CSR or CRM campaigns across different cultural groups should carefully examine audience's cultural backgrounds and their impacts on individuals' message processing, and develop culturally adaptive messages.
These analyses in the present research provide contributions to foster cooperation, developing a common national identity agenda and social cohesion using political campaign strategies, particularly for government, policymakers and public relations practitioners (PRP's), government communication practitioners, who strive to build a better relationship between government and the public.
"My comments about 'crazies' were part of an overall presentation for communication practitioners and were in reference to the anonymous trolls and bots who seemingly always appear after these hideous tragedies," she tweeted.
To address this communication, practitioners have been arguing that evaluation of SBCC interventions requires alternative methods and greater complexity than single-level or clinical interventions (19).
The commentary describes the increasing interest from research and communication practitioners, policy makers and funders in expanding the impact of research on policy and practice.
Defining health communication or SBCC competencies occurred through a parallel process, driven by communication practitioners (4) where academics, government, and civil society actors met in Ica, Peru, in 2001 to develop a competency framework for health communication (25).
Such steps would foster ongoing communication between community practitioners and regional public and private veterinary diagnostic laboratories to establish baseline disease incidence trends and algorithms to identify outbreaks.
