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Communication Accommodation Theory (CAT) posits that an individual's goals drive their communication behavior.
A 4 (communication accommodation: language congruence, ethnic congruence, language and ethnic congruence, and no accommodation) × 2 (focus of communication accommodation: intercultural vs. interpersonal) factorial between-subject experimental design was employed using videotaped hotel check-in scenarios as experimental stimuli.
The findings suggest that consumers respond to communication accommodation strategies with increased felt pleasure, arousal, and dominance.
Furthermore, accommodation strategies contributed to the perceived symbolic value of the service encounter, especially when employees expressed the intercultural focus of communication accommodation practices.
Communication processes were also content analyzed by two independent raters using a priori criteria from communication accommodation theory (clarity, syntax, complexity, explicitness, and staying on topic).
While the data supported the new gender-linked language model, no effects were found for predictions also made regarding communication accommodation or gender identity salience.
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This study aims to examine how such intercultural communication accommodations influence customers' service encounter experiences.
Factor intercorrelations were.85 (Communication-Accommodation),.83 (Communication-Isolation), and.75 (Accommodation-Isolation), and were significantly different from zero.
Factor intercorrelations were.86 (Communication-Accommodation),.78 (Communication-Isolation), 2 and.77 (Accommodation-Isolation). The number of cases used in the analysis was 217.
To help us, Crawford provided guidance on appropriate language, open communication techniques, accommodation options, and creative solutions for working alongside our employees to support them.
Although the correlation between Communication and Accommodation is high, we believe that the items defining the constructs are sufficiently unique to IPC measurement, and distinctly important enough to maintain as two separate constructs.
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