That will be difficult for the banks to communicate, says Vicki Elliott of Mercer, a consultancy.
"At first, I saw it as about publishing; now I see it more as a revolutionary way to communicate," says Mena Trott.
"During your interview, it's important to show that you can communicate," says Allon. "It's the explanation you give for your answer that's important".
"It'll be interesting to trying new ways to communicate," says Checchi. "For example, streaming your voice out of the character's mouth.
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YouTube, Instagram, WeChat and the like have "completely disrupted" the way fashion companies communicate, says Imran Amed, editor of The Business of Fashion, an online journal.Special report Exclusively for everybody Saintly or sinful?
"They have highly intelligent leaders calling the shots, being prepared to sacrifice thousands of lessers who are far less disciplined about how they get around and communicate," says one western diplomat.
So far, they've worked mostly with the State Department in its "Public Diplomacy 2.0" initiative to use new media to communicate, says James K. Glassman, a former under secretary of state for public diplomacy.
