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Only then will the resources and leadership needed to establish and communicate distinctiveness be forthcoming.
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Furthermore, high contrast or conspicuousness may not always be a key aspect of effective warning signals, but rather of communicating distinctiveness from profitable prey [ 34, 35].
The strategy for your business is how you plan to deliver value to your customers (your "value proposition"), how you intend to you convince potential customers to obtain that value from you by communicating your distinctiveness as a producer (or, what makes you different from other farms or ranches), and why you can deliver that value better than other producers (your performance anatomy).
Books communicate.
"We can communicate without even communicating.
You have to communicate.
"But I cannot communicate".
"They could barely communicate".
They communicate.
Stakeholders rarely communicate.
Aww! 2. Communicate, communicate, communicate.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com