DealBook » If Its Customers Love a Business, This Equity Firm Does, Too | Brentwood Associates invests in a wide variety of companies, but all have one thing in common — a fiercely loyal customer base.
MODERN FARMER If Its Customers Love a Business, This Equity Firm Does, Too | Brentwood Associates invests in a wide variety of companies, but all have one thing in common — a fiercely loyal customer base.
Then it scours all that data for the rare common factors among the existing customer base.
The company has invested for years in mobile technology, making scanning your phone at checkout a common behavior among a sizable customer base.
Some experts, however, warn it will be difficult for it to grow outside densely populated areas and also question what its heavily urbanised customer base has in common with that of Morrisons.
Yet, our customer base all share the following common denominators: they were stressed, had no time, and wanted to eat a better quality food".
Neoforma, the operator of an online market for medical supplies, will acquire the health and life sciences business of I-many for $20 million in cash and common stock to add health care suppliers to its customer base.
This common core looks like it's coming along, and perhaps it will help narrow the customer base in terms of what sort of products that are out there.
We'll start to see content recommendations that take into account what people across an entire customer base, an entire geographic footprint, or even the social media universe have in common when it comes to their interests.
While people with a million lifetime frequent flier miles or more make up a tiny percentage of American's customer base, 47 percent of the people who took the survey had that seven-figure number in common.
