While Solyndra, the company that filed for bankruptcy, tried to sell a markedly different product, 1366 offers a commodity product made in a different way with lower production costs.
Glass is a commodity product differentiated only by price.
"They're trying to get away from selling a commodity product that everyone else sells".
Without it, air travel is just a commodity product and you can't compete".
My guess is that you can't do this making a commodity product.
Differentiation of a commodity product via MUDMAN won new business for Baroid.
Standard picture-tube sets are increasingly seen as yesterday's technology, an ever-cheaper commodity product with a disappearing profit margin.
But as we pointed out in our pipe resin example, profit dispersion can be high even in a commodity product.
Next Olam started selling coffee, cocoa, and sesame through its existing infrastructure again changing one variable (commodity product).
Desktop 3D-printers are now a low-cost commodity product, and have been increasingly used in engineering education.
"Hard drives are the classic tech commodity product that follows the classic tech price curve," said Stephen Baker, vice president for industry analysis at NPD.
