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This reflexive hesitation to committing to action is telling.
For the EU, which has long proclaimed its leadership in committing to action on climate change, the move to the higher target should be a no-brainer.
In response, one corporate titan after another tweeted their disappointment at the announcement, companies issued statements committing to action on climate change and two high-profile members of Trump's business advisory council said they would leave the forum in response.
Step 4 is about committing to action, which may involve changes to a company's vision and mission; new governance arrangements, and perhaps making a public commitment through signing up for something like the global compact or joining a business coalition promoting socially responsible business.
"For too long, many governments, businesses and individuals have been wary of committing to action on climate change because they perceive that China - the world's largest emitter - is doing little to address the issue," said Steve Howard, chief executive of the Climate Group.
Committing to action – any action – requires sacrificing something or somebody.
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Thousands of businesses from around the world will commit to action towards a more sustainable world.
There is considerable support in the Rio+20 negotiations for sustainable development goals, in which all countries would commit to action.
Last week, out of its 22 member states, just two very small ones were actually committed to action.
The other great miscalculation concerns the resources committed to action against the likely scale of investment needed.
The young and not so young everywhere need to work now to counter it – identify it, commit to action to alleviate it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com