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Unlike a stolen car radio, illicitly taken plants, or smuggled wildlife products, such as bear bile, tend to appeal to narrow communities of dealers and committed consumers.
It was this model of youth – committed consumers who helped to dictate the market, pleasure seekers who lived in the moment – that travelled to a devastated Europe in the years immediately after 1945.
"Today, there are many committed consumers who want to know their farmer, feed their families wholesome dairy products, and be assured that their food isn't contaminated by GMOs," said Albert Straus, an organic dairy farmer from California who has spoken out against GM alfalfa.
Pricing at full retail value is preferable to subsidies, as it attracts more committed consumers and avoids undermining the value of the product, as demonstrated in the Tamil Nadu pilot.
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Increasingly they are becoming shopping places for the committed consumer.
Tech-savvy and committed young consumers can help companies become greener if marketers engage with them.
Bain divides the 150m committed luxury consumers at the heart of its report into seven categories, the third-biggest of which it calls "Disillusioned".
The logical question to be asking is what the ceiling is on committed "green" consumers and early adopters of new technology.
Not all the fourth-pipe pubs I visited seemed quite so committed to consumer education.
Elizabeth Warren is too committed to consumer protection to win the votes of Senate Republicans acting for their paymasters at the chambers of commerce.
Last year the Washington Post referred to him as "deeply skeptical of Wall Street financial engineering and committed to consumer banking and sound commercial underwriting".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com