For years companies have been saying that a commitment to corporate social responsibility (CSR) can improve the quality of staff that they can recruit.
One roadblock, Rochlin said at the conference, is the fear that some companies have of being ostracized for an excessive commitment to corporate social responsibility.
Second, the multinational company knows that many consumers, activists and shareholders in its home country will judge its imported products on whether they were produced in ways that reflect the firm's public commitment to corporate social responsibility.
He is not content to argue, as timid waverers might, that the new commitment to corporate social responsibility is a sham, behind which the search for profit carries on as before, leaving capitalism in good shape after all.
It is also a very visible way of demonstrating a firm's commitment to corporate social responsibility more generally and achieves scale by using the marketing mix and involving customers.
During a relief effort, reputable aid agencies often decline donations from corporations, as Oxfam did, when they are uncertain of would-be donors' commitment to corporate social responsibility or when corporate holdings have not been thoroughly investigated.
During the meeting, according to the participant, Mr. McMillon spoke out about Walmart's commitment to corporate social responsibility and expressed sympathy when one Bangladeshi factory owner complained about the difficulty in meeting certain standards, given the low prices paid by buyers.
For 20 years now, they've been changing lives for the better through education and opportunity just one more example of Cisco Systems' ongoing commitment to corporate social responsibility.
Seventy percent say a company's commitment to corporate social responsibility (CSR) would influence their decision to work there, according to Douglas Marshall, Managing Director of Corporate Citizenship for Deloitte.
Michael Watts, a geography professor at University of California Berkeley, said Shell has spent a lot of money to prove its commitment to corporate social responsibility and the environment in the wake of the experience with the Ogoni.
For services to corporate social responsibility and to the community in Japan.
