This forms part of the Next on 4 strategy, which includes a commitment to broadcast more new programmes in peak time than any other public service broadcaster.
Actually, Portugal is not the only European country that is scaling back its commitment to public broadcasters, or moving in other ways to restructure these operations.
Whatever the motives of the Premiership clubs in bringing down the curtain on the current European competitions, no one in authority has seriously questioned their agreement with, or commitment to, their new broadcasters.
Yet producers STV remain unbowed, with talk of "exploring a range of options with other broadcasters" and "commitment to the brand".
Joanna Adams, chief executive of England Netball, said the deal with Sky strengthened the broadcaster's commitment to women's sport.
Channel 4 said Ross would leave "big shoes to fill" but said the broadcaster's commitment to independent British film remained "undimmed".
Spare a thought for the signing expert who was translating Channel 4 chief creative officer Jay Hunt's speech into sign language at an event on Tuesday night to reaffirm the broadcaster's commitment to putting disabled people on screen.
The awards, hosted by Chris Evans and Fearne Cotton and broadcast on BBC1 and Radio 1 and 2, were created by BBC Music director Bob Shennan to underline the broadcaster's commitment to music.
"Given government's commitment to continued PSB [public service broadcaster] status for Channel 4, any consideration of privatisation options needs to be accompanied by a clear statement of the problems that government is trying to address, and the outcomes that government is seeking to achieve," it said.
At the next election, it will be the print and social media that set the political agenda in the Tory interest; public service broadcasters with their commitment to political balance will be greatly less influential and by 2025 largely marginalised.
