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Various psychological intervention strategies have been applied to promote household recycling, such as information, feedback, incentives, commitment, behavior modeling and environmental alterations.
When you, as a manager, uncover an employee's competing commitment, behavior that has seemed irrational and ineffective suddenly becomes stunningly sensible and masterful but unfortunately, on behalf of a goal that conflicts with what you and even the employee are trying to achieve.
As a result, they are likely to display affective commitment behavior.
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In Hur et al. [31] research with regard to the customer commitment and loyalty behavior in the telecommunication service industry, the empirical results showed that normative commitment affects positively the customer retention.
As for affective commitment and loyalty behavior with retailers in e-commerce environment, Davis-Sramek et al. [14] suggested that there is a positive causal relationship between affective commitment and loyalty behavior.
Every person should consider other's benefit; thus, normative commitment highlights greater effect on the consumers' loyalty behavior than affective commitment.
Her studies investigate how employees experience gratitude for their occupations, work relationships (e.g., colleagues and supervisors), and organizations; how employees' personal characteristics and their organizations' contextual characteristics relate to gratitude; and how gratitude impacts workplace behaviors and performance (e.g. commitment, cooperative behavior, and prosocial behavior).
The impact of other variables, such as demographic variables, is not considered into different types of commitments and loyalty behaviors.
Afterwards, the impact of the types of commitment towards costumers' loyalty behaviors is also identified.
However, this study finds that normative commitment has a greater impact degree on loyalty behaviors than affective commitment.
Baca-Motes, K., Brown, A., Gneezy, A., Keenan, E. A. & Nelson, L. D. Commitment and behavior change: evidence from the field.
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