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It seems like for ever since the BBC commissioned anything with the potential of Wolf Hall.
British patrons in the 18th century sometimes collected paintings on religious or mythical themes by foreign artists, but at home they rarely commissioned anything other than portraits, landscapes, and marine paintings, although there was in the early 18th century a vogue for grand allegorical decorations in aristocratic houses.
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With big shows such as Lost and 24 finishing their runs and former bankers such as Desperate Housewives, Grey's Anatomy and CSI shedding viewers, many network television bosses are both desperate for a hit and worried about commissioning anything too risky.
It is not about the state of TV and the fact you won't commission anything fresh..
Its strategy with E4 especially, of a few quality, original commissions rather than BBC3's (commission anything and everything) is paying off big time.
Other than having to ensure the Labs team didn't commission anything the sports desk were doing editorially, the campaign wasn't that unusual – except when it came to the source of traffic.
"'People don't watch music TV' is just something TV executives say to defend the fact that they can't be arsed to commission anything, or are too scared to launch something that turns out to be a turkey," he says.
In certain cultures, voodoo objects were commissioned to solve anything that vexed you - from failed crops to failed romance.
By the late 80s, he couldn't get anything commissioned, let alone shown, for love nor money.
"It takes so long to get anything commissioned that it felt natural to take it to the internet".
Clearly, the success of EyeToy and SingStar goes someway to explaining why the project has been commissioned, but if anything, Buzz moves even further away from Sony Computer Entertainment's core audience of young zeitgeist-savvy gamers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com