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Invoking grand principles about people's inalienable right to privacy is a commercially risky strategy.
If big outfits shun commercially risky new authors, smaller houses and the reading public often come to the rescue.
While "The Full Monty" is widely expected to go to Broadway in the fall, the other shows are more offbeat and commercially risky.
Because ending a film on a down note is commercially risky and often perceived as a gratuitous act of ill will, the unhappy ending often comes several scenes before the final credits roll.
Along the way, he and the managing director of the Yale Rep at the time, Benjamin Mordecai, established a system of developing important, literary but commercially risky plays like Mr. Wilson's by refining them at a series of nonprofit regional theaters before mounting them in the high-stakes arena of Broadway.
The revival was a commercially risky proposition, given the subject matter exhaustion at the time associated with HIV/AIDS.
Similar(52)
Investors, particularly since the bankruptcy of the solar panel manufacturer Solyndra, have been shying away from companies that develop alternative sources of energy, risky ventures that can suck up enormous amounts of capital before becoming commercially viable.
It's a risky proposition commercially to make a film about a clash of ideas in a foreign country, much less the clash of these ideas in Pakistan.
Commercially, it was a risky move.
Commercializing space is risky.
Internationally, Bad was commercially successful.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com