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But then I remembered that I have argued on this very page about the dangers of commercialising things that properly ought not to be commercialised.
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Yet making it work in the laboratory is one thing, commercialising the tricky processes involved to mass-produce the battery quite another.
Tolle's transformative experience, which happened in 1979, didn't lead to instant global stardom: commercialising his insights was apparently the furthest thing from his mind.
"It's about things that are commercial, commercializing everything, commercialising the revolution," he says.
But if Dr Zettl succeeds in commercialising this technology, digital decay itself could become a thing of the past.
"It's commercialising something that's very hard to commercialise.
Now I've bought the concept and begun commercialising it.
Then again, commercialising space is a venture for the unconventional.
It argued that the foundation was commercialising her legacy.
The same goes for the idea of commercialising British prisons.
He's sensitive to the charge that he is "commercialising" blogging.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com