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In particular, he wants "cellulosic ethanol", prepared using an advanced technology, to become commercial within six years.Will it happen?
The commercial — within a pod, or break, that also contained spots for Hyundai, J. C. Penney and McDonald's — is believed to be the first for a distilled-spirits brand to appear nationally during the annual Oscars show.
The campaigns by Mr. Penn, 58, a longtime political operative known for his brusque personality and scorched-earth tactics, are part of a broader effort at Microsoft to give its marketing the nimbleness of a political campaign, where a candidate can turn an opponent's gaffe into a damaging commercial within hours.
Alcoa endorsed Van Leeuwen's estimate that the discovery would go commercial within two years.
The case study of the British air navigation service provider NATS reveals the trend to conduct two businesses (regulated and commercial) within the air navigation services industry.
Such technologies are being developed and may become commercial within five to ten years.
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Thus, the Thompson Pharma component represents a "commercial-within-public" data source.
Joe Biden will be doing car commercials within weeks.
By steering all its national commercials within the first 16 minutes of the show, "Nightline" can substantially improve its ratings.
The company intends to make its money by embedding audio commercials within the programming -- five minutes each hour, which is about one-third the advertising time on some broadcast radio stations.
It measures the average viewing of the commercials within a show within three days of the first broadcast, so it excludes people who wait to watch Wednesday's "Modern Family" until Sunday or Monday.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com