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Lee Atwater helped George HW Bush beat Michael Dukakis in 1988 by cutting a racist commercial tying Dukakis to a rape and stabbing by convicted murderer Willie Horton while on furlough.
Democrat Heidi Heitkamp, a candidate for the Senate in North Dakota, responded to recent ads attacking her for backing Obamacare with a personal commercial tying her struggle with breast cancer to her support for the Affordable Care Act.
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I got this job in a Pepsi commercial tied to Madonna's "Like a Prayer" video.
Nike is also expanding its focus on the women's market, and recently started a series of commercials tied to the WNBA.
A number of brands ran commercials tied to the 2012 apocalypse in the months and days leading to the date.
Best Commercial: Tie.
Under Ma Ying-jeou, president since 2008, commercial ties with China have flourished.
The family's commercial ties to the West, however, burgeoned.
They have already lobbied successfully for expanded commercial ties.
The 250 investors travelling with Mr Obama will make much, in public, of flourishing commercial ties.
In public, the two sides will emphasise the need to enhance commercial ties.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com