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Such investments show that commercial thinking and the public good can indeed go hand in hand.
In fact, you are probably just another tired baby boomer locked into outmoded commercial thinking.
But he was a ruthless capitalist who merrily applied commercial thinking to once sacrosanct areas such as national identity.Clients beat a path to the branding guru's door.
Commercial thinking is needed: water and sanitation utilities need to function as viable businesses, providing services that people want to pay for.
As brand manager for Johnnie Walker whisky at Diageo, and then global brand manager for Glenfiddich whisky at William Grant & Sons, I developed my commercial thinking.
The latter have little time for Mr Macron, an unelected former investment banker, and even less for anything that smacks of liberalism.Left-wing deputies consider the bill a betrayal of the concept of social progress, and an embrace of the commercial thinking more typical of Nicolas Sarkozy, Mr Hollande's centre-right predecessor.
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"I vividly remember the commercials and thinking—I can do that!" she wrote.
As e-books become more central to commercial publishing, the thinking goes, the competition is not only from rival publishers but from online giants like Amazon, Google and Apple.
"I don't want to be sat here in a few years' time, with other BBC or commercial radio leaders, thinking 'Why didn't we do a bit more?'" Wall's answer includes both "beefing up" 5 Live's journalism and offering the Twitter generation different ways of hearing it.
If I'm watching this commercial, I'm thinking there was a good reason to wait, and then I'm going to hit Google and find out everything I can about this rumored big screen iPhone launch supposedly coming soon.
"They're thinking of commercial agriculture, of exports, of access to markets.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com