Still quoting from dahe.cn, China Daily concluded with a warning: "Some people mistake Hollywood's strategy as a sign of growing recognition of Chinese culture, but it is actually a commercial tactic of Hollywood filmmakers," the article said.
"Some people mistake Hollywood's strategy as a sign of growing recognition of Chinese culture, but it is actually a commercial tactic," wrote China Daily after Iron Man 3, in an editorial entitled Don't Be Tricked By Hollywood.
Because health promotion activities typically relate to sensitive topics, deeply held beliefs, and moral judgments and often employ commercial marketing tactics, they are inevitably fraught with moral and ethical issues.
As the latest indication that governors are influencing campaign strategy, Karl Rove, Mr. Bush's chief strategist, has been meeting with party officials in Midwestern states to discuss using localized commercials, a tactic some of the governors have been urging Mr. Bush to adopt.
What irritated the commissioner was a Hevesi television commercial on police tactics.
Mr. Neymarc's commercial borrows another tactic from Super Bowl stalwarts — star power — by featuring a celebrity, the actor John Stamos, who has been appearing in a campaign for Dannon Oikos that began in August.
The company's commercial judgment and negotiating tactics, say the MPs, are open to criticism.
Doctrines and tactics from commercial marketing for social change programs can improve the strategic value of health communication and increase the likelihood that people will make healthy behavioural choices [ 22– 25].
The deal is emblematic of the efforts that media companies and marketers are making to keep consumers from zipping through, zapping or avoiding traditional peddling tactics like commercials.
Car dealers, with their low-production-value TV commercials and glad-handing tactics, seem like the archetypal small businessmen, and it's hard to believe that they could sway the decisions of global corporations like G.M. and Ford.
