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More important, the files are presumed to be full of information damaging to most of the leaders of the democratic opposition, especially those like Mr. Djindjic, who has been a political and commercial player in Serbia for many years.
It has had perhaps just two profitable years since launching in 1997, proof of just how difficult a task Viacom faces in driving the growth of the smallest commercial player.
Through moves such as signing Neil Fox and focusing on Magic's strengths – not its perceived weaknesses compared to its rivals – she helped the then-unfancied station leapfrog Heart and Capital (also a former employer) to become the biggest commercial player in London.
Home to a stable of radio stations led by Kiss and Magic, the privately-owned German company lags behind the number one commercial player, Global Radio, which last year saw off a last-minute bid by Bauer to buy Smooth Radio owner GMG Radio.
The BBC has had commercial interests since 1923, when it began publishing the Radio Times, but it is only since BBC Worldwide was set up in 1995 that it has looked to make it as a commercial player on the world stage.
"The contract identifies and establishes basic match fees, bonuses and commercial player appearances on behalf of the WRU in a unique all-embracing deal.
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The duopolies survived the introduction of newer commercial players.
Commercial players are exploring all kinds of exotic setups.
The commercial players backing the venture include Global Radio – whose brands include Classic FM and Heart – Absolute Radio and RadioCentre.
Kuper argues that a crucial reason has been the entrance of commercial players.
"The major portion of the expansion is big commercial players like Facebook, Google," said Agarwal.
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