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Promotions, both public and commercial, help keep alive the romanticized image of the Klondike gold rush era, which was embodied most famously in the poems of the English-born writer Robert W. Service as well as by the writings of Tom MacInnes.
Florey has sometimes been blamed for giving away to the United States a valuable invention, but Heatley later said that they had no alternative but to seek commercial help from the US, believing that otherwise penicillin would not have been developed as quickly.
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The move raised eyebrows, considering that Sting was an avid environmentalist who was endorsing a gas-guzzling vehicle, but the commercial helped to sell records.
Cathy Court, from Tring in Hertfordshire, added that even though the site had become more commercial, helping parents remained the priority.
This classic 1984 commercial helped coin a popular catchphrase and helped fast-food chain Wendy's revenue by 31percentt!
The album remains popular; in 2004, it was re-released in a 3-CD "Deluxe" edition and one of its tracks, "Picture Book", was featured in a popular Hewlett-Packard television commercial, helping to boost the album's popularity considerably.
Gordon Medenica, New York Lottery director, says the commercials help promote "a number of instant games" that are sold by the lottery.
Commercials help too.
While more urbane than their older tour mates — their prominent placement in television commercials helped cement their fame — they were still game for the tour's communal spirit.
But behind the scenes, much of the strategic work came from Goddard Claussen, the public affairs company whose "Harry and Louise" commercials helped defeat President Bill Clinton's health care overhaul efforts.
Highlighting what is only on the drawing board, which the company also does in some television commercials, helps promote AT&T as an innovation-driven company -- and the message is aimed not just at consumers.
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