A variety of EU rules are involved in the matter, including the Unfair Commercial Practices Directive, the E-commerce Directive, the Consumer Rights Directive or the unfair contract terms Directive.
I believe many of the unfair commercial practices directives apply through Europe, e.g. http://ec.europa.eu/consumers/rights/index_en.htm to prohibit misleading or aggressive marketing.
Particularly significant is the Unfair Commercial Practices Directive (UCPD), an EU directive that has UK implementations.
Particular focus was on the Consumer Rights Directive, the Unfair Commercial Practices Directive, the Unfair Contract Terms Directive and the Consumer Sales and Guarantees Directive.
In May 2008, the unfair commercial practices directive came into force, directly impacting bloggers, brands and their agencies.
MEPs also recommend greater sharing of product information between countries and backs European Commission plans to revise the EU's unfair commercial practices directive.
EU lawmakers added to the "blacklist" of the Unfair Commercial Practices Directive (Annex I, listing the practices prohibited in all circumstances), amongst others, misleading statements about reviews when no reasonable steps have been taken to ensure their accuracy.
The EU already has legislation to combat unfair business-to-consumer commercial practices (Directive 2005/29/EC), but there are no EU rules to combat unfair practices between different operators in the agri-food chain.
MEPs recommend several measures at EU and national levels to tackle the "dual quality" problem, including swift cross-border cooperation and data-sharing, comparative tests, better enforcement and a clearer update of the Unfair Commercial Practices Directive, proposed by the Commission in April 2018.
At issue was the EC Directive on the coordination of the laws of the Member States relating to self-employed commercial agents (Agency Directive) and its scope.
