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Monochrome, flat, regular, the new Gimbels corresponded closely to Chicago architectural ideals of commercial architecture - that it should be direct, forceful, without humor or luxury - but in New York it read as boring.
Or the often banal commercial architecture that we actually build?
"Most commercial architecture is under-detailed, under-edited and under-budgeted.
The Municipal Art Society agrees with Mr. Muschamp's call for better commercial architecture.
He lived in New York City, where his focus was commercial architecture.
Mr. McAdams, 36, lost his job in commercial architecture more than a year and a half ago.
The skyscraper, which was originally a form of commercial architecture, has increasingly been used for residential purposes as well.
In domestic and commercial architecture, the concept of the atrium experienced a revival in the 20th century.
This research also analyzes and describes the sustainable commercial architecture background in Australia.
Venturi called for an eclectic approach to design and an openness to the multiple influences of historical tradition, ordinary commercial architecture, and Pop art.
Ms. Schropsdorff is a guide for the four-times-weekly Doo-Wop Tours of Wildwood's commercial architecture of the 1950's and 60's.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com