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"Feedback from our target consumers has been positive, and many media and Web site commentators on this year's Super Bowl lineup ranked the commercial among this year's best".
IT is not uncommon for marketers seeking to reach different audiences to run different versions of the same commercial, among them spots for Sony Bravia TV sets, meant for men and women, and spots for Orbitz and Levi's jeans, intended for straight and gay men.
The IKEA spot, created by ad agency Crispin Porter + Bogusky in Miami, was chosen as the funniest TV commercial among 37 viewed by six judges from the advertising industry and one in the comedy business.
The Pepsi commercial, which was created by Omnicom agency BBDO and last aired during the Super Bowl 17 years ago, was rated as the sexiest TV commercial among 35 viewed by eight judges from the advertising industry.
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Later, the studio screened two 30-second commercials among 438 moviegoers 12 to 20.
In the Eighties, many dynamic filmmakers came from TV commercials, among them Alan Parker, Adrian Lyne and Ridley Scott.
All of these factors lead to stronger performance of the commercials among 15- to 17-year-olds.
All of these factors again lead to stronger performance of the commercials among 15- to 17-years-old.
To be sure, there were entertaining commercials among the more than $1 billion worth of spots that ran from Aug. 13 through last night.
Guests also appeared, led by Mr. O'Brien's longtime sidekick Andy Richter (who, to keep in practice, fronted a few fake commercials, among other things).
The judge, Alex Kozinski, chief judge of the United States Court of Appeals for the Ninth Circuit, has apologized for the material, which he called "odd and interesting"; the images included nude women body-painted to look like cows and racy commercials, among other things.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com