Just in case this e-commerce stuff doesn't pan out.
This e-commerce stuff is a lot harder than it looks.
It seems to fuse base commerce with nobler stuff: identity, art, even philosophy.
It's easy to see a world where O2O commerce dwarfs traditional (stuff in a box) e-commerce simply be-commerce simplymmerce itself dwarfs online commerce, and O2O is simply shifting the discovery and payment online.
Lawns, brides, cars, Christmas and e-commerce are the stuff of supplements everywhere.
Proponents of the former argue that frictionless commerce makes for cheaper stuff — and plenty of it.
Giving the community ways to support them through commerce — you know, selling stuff.
"If I go on an e-commerce website and put stuff in my cart, but get to the payment screen and have trouble because the checkout button's not labeled -- that's a high degree of frustration," Riccobono said. .
From now on there is no e-commerce it's just selling stuff in the modern age.
Then again, the commodity in question is not the typical stuff of e-commerce transactions, like a plane ticket from Cincinnati to Nashville next Thursday or a vintage Barbie doll or 20,000 widgets of a certain shape.
This isn't the first time Square is building stuff for e-commerce customers.
