But Line faces several C2C mobile commerce rivals, including Carousell, a Singapore-based app that Japanese e-commerce giant Rakuten recently invested in, and Yahoo!
Now Amazon, which is based in Seattle, is opening the program to vendors who list their items elsewhere on the Web — on their own site, through Google, or even on Amazon's e-commerce rival, eBay.
That's despite Tokopedia's own founders' preference for Tencent due to Alibaba's ownership of Lazada, an e-commerce rival to Tokopedia.
Of course the Fire has its share of critics — Hiroshi Mikitani, CEO of Rakuten, Amazon's e-commerce rival in Asia, recently stated that Amazon is misguided and should focus more on pushing content to the mobile channel via messaging.
As Chinese e-commerce rivals offered fast delivery, Cainiao was created in 2013 as a way to make Alibaba's logistics more efficient.
January 16, 2014 Updated at 8.52am GMT 8.05am GMT Dixons and Argos have both defied the doomsayers who reckoned they'd be crushed by the rise of e-commerce rivals, tweets Sky's Joel Hills Joel Hillss (@joelhillssky) Not so long ago Dixons and Argos looked as if they were not long for this digital world.
"Mobile will eat the Internet," Paytm's founder Vijay Shekhar Sharma said referring to the existing e-commerce rivals.
Opportunities in mobile commerce are also encouraging startups such as Paytm to talk about reaching audacious goal of processing 1 million orders in a day by 2016 before any of the bigger, established e-commerce rivals reach that milestone.
A Voice-over-Internet Protocol (VoIP) firm, Skype boasts more than 50 million users and something more: A chance for Whitman to take a quantum leap over the e-mail and instant messaging touted by e-commerce rivals Yahoo!, Microsoft and lately, search-engine maximus Google.
