On Nov. 1, Nelson will begin a new job as CMO of Austin-based Bazaarvoice, a privately held outfit that develops social commerce programs for big marketers.
This is intended to make it possible for electronic commerce programs based on the XML standard to locate business partners automatically and buy and sell products and services.
The company now provides cashless campus card systems, food and nutrition service management software, nationwide student discount and off-campus commerce programs, housing and judicial process management software, and integrated security solutions.
Site development is a cornerstone for these firms, but it is a springboard for complex information technology services like database integration, data mining and storage, corporate servers and electronic commerce programs.
These social commerce programs can avoid a common problem with ads – the lack of measurability, and the inevitable disagreements between the merchant and the publisher over the effectiveness of the ads.
In addition, the company announced that it has acquired HomeRun.com, creator of the HomeRun social buying service and its OfferEngine platform, which powers group commerce programs for third-party consumer websites.
