So what about commerce partnerships on About.com?
Then, through commerce partnerships, bring in the additional transactional layer".
As this figure grows for AOL, it will be better positioned to strike more commerce partnerships with traditional retailers.
So Deja.com has created commerce partnerships with e-tailers where it can send consumers and get a cut of any purchases they make.
"AOL would love to grow its average online customer spending so it can hold that figure up to attract new commerce partnerships," says analyst Corcoran.
While at Google, Eze spearheaded strategic commerce partnerships in EMEA, and helped launch Google Shopping, Google Shopping Express, and Google Wallet.
The latest development on that front is that it has hired away Philippe Dauman, Jr. from Google to lead commerce partnerships.
The roles currently listed are for a commerce product manager, a commerce product marketing manager and a senior manager for commerce partnerships.
Nokia views the model for maps as one that's mostly about licensing with partners like Amazon and Ford, although they're exploring commerce partnerships with companies like Groupon and recently launched a direct-to-consumer maps for iOS.
Taken as a whole, however, e-commerce partnership announcements have come so often recently that they have become the white noise of Internet business, the hum of the industry's hard drive.
