For now, though, Facebook isn't allowing any unauthorized advertising, logos, branding or commerce experiences on its AR platform.
Hallam-Baker compares the "lock" icon in browsers and the VeriSign logo on many e-commerce sites to the Visa and MasterCard logos that might be displayed by a brick-and-mortar business a sign of legitimacy.
The language of faith ("advocates," "believers," "supporters," "devotees") has been transformed into the slogans of commerce (you can just imagine a company whose logo reads "Believers in people, ideas and things!").
For their 10-year anniversary, the brand has launched an e-commerce site where you'll find shoes, scarves, logo T-shirts, sweatshirts, and jewelry, including these brass lily earrings with Swarovski crystals.
These include: radical inclusion of everyone, generosity, freedom from commerce (no buying, selling or even displaying corporate logos), self-reliance, self-expression, community, responsibility, environmental stewardship, participation and the value of immediate experience.
At some point this week, the wheels of commerce may be set to turn over, changing the logo on forthcoming Treos to that of Nokia or even Motorola.
(Or, as with Mr. Fairey's new mural, which sports a small Nike logo, the projects can visibly bridge art and commerce from the start).
Cofounder Cyrus Harvey even explains the logo: "One face was facing art; the other commerce".
Goosehead.com is also dipping its corporate toe into e-commerce by selling T-shirts and caps bearing the site's logo, a smiling cartoon goose face.
If ever there were a single graphic designer to whom businesses turned for their logos, an original "mad man" who could truly fuse art with commerce, it was Paul Rand.
Emblazoned across the sides of the motorbikes was the logo of Jumia, a company that brands itself as the "largest e-commerce platform in Africa".
