Oyster farmer, Perry Raso, comes across as a humble fisherman, but with a command of public speaking and a Masters in Aquaculture, he's become a spokesperson for green practices in aqua and agriculture, and written up in publications as prestigious as National Geographic.
Trying to de-sleaze the tabloid press will command plenty of public and political support.
It brings out the dangers of a military chain of command model of public health, in which no one questions or resists decisions from higher authority.
There is also the need to evolve from a more "command and control" orientation of public health officials towards the community, to an attitude of participation, openness and accountability, recognizing the rights of the poor and the vulnerable.
A somewhat unorthodox choice for the job, Mr. Dear sounds a little like Captain Kirk surveying the Starship Enterprise when he explains why he leaped at the opportunity earlier this year: "Calpers is the flagship command of the public pension fund world".
A leader who commands barely 40% of public support has little room to make the kind of concessions Israel wants from him on such emotional issues as Jerusalem and the refugees.
But medicine commands a level of public trust that other areas of science do not and therefore it is all the more unsettling when it is revealed that medical papers are ghostwritten by drug company PR firms, with little input from the doctor whose name appears at the top.
The scene exemplifies many of the queen's qualities: her courage, her histrionic command of grand public occasions, her rhetorical blending of magniloquence and the language of love, her strategic identification with martial virtues considered male, and even her princely parsimony.
They can be revealing, uncouth, brash and confused — or entirely in command of their public persona in ways that mass media would never let them have before.
Conventions no longer command the kind of public attention they once did, and their very slickness can conspire against addressing the kinds of perception problems Mr. Romney faces.
