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"Video adverts here should make more contextual sense than being on a flat newspaper page" says Cleghorn, revealing that their baseline revenue targets involve the juicy rich media ads currently commanding rates as high as £35/cpm.
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Hulu, on the other hand, commands rates that are higher per thousand viewers than those paid for the same programming offline, he said.
Another success story is swarthy Brit David Gandy, who has graced billboards for Dolce & Gabbana's Light Blue fragrance and commands rates rivaling those of some female models.
Surely malls can't command rates for these community service centers like they do for retail, but such places would knit the mall into the community in a way that would help people and ultimately help its retail tenants.
In a presidential year that promises an influx in political advertising, as well as the extra boost of a Summer Olympics, projections suggest the networks will be able to command rate increases of 15percentt or more for the new lineups of shows they will be avidly pitching to advertisers this week.
Success as a freelancer means constantly cultivating new clients, commanding better rates, and developing a great reputation in your field.
That superior CX can be your "bargaining chip" when it comes to commanding higher rates and fostering repeat work.
If you aren't commanding high rates yet, these perks can help you to become better prepared to serve future clients.
Fox television executives celebrated with high fives when this year's Super Bowl sold out in October, commanding ad rates that seemed to defy gravity.
"In 2011, room rates were still 18 percent below where they were in 2007," Mr. Hennessey said, adding that hotels in Brooklyn or Queens command rates that are $50 to $60 less than a property of comparable quality in Manhattan.
Tidewater's strong balance sheet will enable it to buy new vessels, which command rates of as much as $8,000 per day, compared with $5,000 for older ships.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com