His team did, however, play with the structure and organisational qualities that are automatically associated with their manager when it comes to category-A fixtures.
Another takeaway is that when it comes to categories, not all are created equal in the eyes of the crowd.
When it comes to this category, Obama's budget would take us back to Eisenhower levels.
When it comes to this category, the placebo effect is very real.
When it comes to a category like pacemakers, even a country not beset with litigious trial lawyers can be hesitant.
Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile web use all but disappears from the map.
Oscar watchers may furrow their brows at the appearance of the virtually unknown title track from "Alone Yet Not Alone" earning a nod, or wonder why Keith Stanfield's bracing rap from "Short Term 12" is missing, but when it comes to a category that just three years ago was an also-ran, baby steps are victorious ones.
In general, it appears that perceived emotions may be rated higher than felt emotions when it comes to emotional categories characteristically associated with a given key.
"60 Minutes" may appeal to at least part of every age group, but when it comes to economic categories there is some evidence that it has more blue-collar devotees than white-collar.
And when it comes to app categories, Velti says education is currently the most lucrative, with an average eCPM (price per thousand impressions) of $0.92.
When it comes to app categories, games take a big bite out of consumers' mobile device time — with around a third (32%) of daily average usage spent flinging fowl or similar.
