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College networks are buckling under the strain.
More than half the users are outside college networks, which is where Facebook built its core audience.
Twenty members of Facebook's sales and marketing departments would interact with the OppNet kids in two-minute sessions, on fixed topics: Careers, College, Networks, Community/Background, Books.
But Napster is a hit with students, especially because high-speed college networks enable the sharing of music among campuses quickly.
In February, Facebook merged its high-school and college networks, allowing all its users to send friend requests back and forth and, subsequently, to view one another's profiles.
Chris Bevilacqua, an investor and consultant who has spearheaded the creation of several college networks, said, "If consumers were that upset by the costs, they'd be dropping their cable subscriptions in droves".
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Given its many conference contracts, starting a college network would be relatively easy.
As Facebook expanded beyond the college network, finding advertisers became easier.
The site is sponsored by MTV's college network and the Kaiser Family Foundation, a nonprofit group that focuses on health policy.
The segment was filmed for "Stand In," a series in which celebrity lecturers liven up university classes, and which is shown on the MTV college network mtvU.
After again explaining the response rules and procedures, he asked an unrelated question: Would they like to sign up to receive information from a college network?
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