Many post-college drivers, who may be swimming in school debt, don't see the point of driving if walking, biking or mass transit are available options.
A few weeks after the massacre, authorities alleged that Farook and a friend, Enrique Marquez Jr., had planned an earlier bombing and shooting plot against a community college and drivers on the 91 Freeway but aborted the idea.
In the past, Mr. Ford said, his company did not have the right models to attract college-age drivers.
Mr. Ford said that Zipcar offered an opportunity for the automaker to reach a new demographic of younger, college-age drivers who otherwise might not try a Ford product.
Zipcar would have to pay a lot of money to provide $300,000 in coverage to less-experienced college-age drivers, and it figures that most of its users in this age group are covered by their parents' auto policies anyway.
Nattily outfitted in a uniform of leather boots, riding pants and sharp-looking navy blazer, the mostly college-age drivers were infamous for sweeping female tourists off their feet.
China's stock exchanges have become a national obsession, with everyone from taxi drivers, college students and pensioners snapping up shares.
In a "Letter from Dublin," appearing on Wednesday, Brian Lavery reports from the Crawdaddy, an Irish pub that turns into a political soapbox every month, giving college students, taxi drivers and union organizers a chance to debate the headlines.
Even in some states that have begun to extend some benefits, like in-state college tuition, a driver's license is still considered a touchstone of citizenship that remains jealously guarded.
Zimride offers predesigned routes, focusing on college campuses, and allows drivers to specify a fee.
Funding cuts, which have hit the sector hard over the past few years, remain one of the key drivers pushing college to merge.
