Kicking the proceedings off is a daunting collective project called Scry, brainchild of the wackily brilliant pianist Joanna MacGregor.
It's the brainchild of Lyon-based collective Bitume, brought into motion by a hundred street artists who painted every level of the building from floor to ceiling.
The modest convention was the brainchild of Astro Dogs, a collective dedicated to bridging the culture gap between Russia's old and young using comics and cartoons.
This multisensory architectural installation is the brainchild of Naive Laser, an art and technology collective started by collaborators Ana Herruzo and Jaine Sanchez.
What to eat, what to drink – and where Beat Hotel Glastonbury Slap bang in between the Pyramid and John Peel stages, the Beat Hotel – the brainchild of cocktail maestros Soulshakers and event-organisers Kingdom Collective – will be serving up cocktails and a smoked barbecue.
The show is the brainchild of the Bruce High Quality Foundation, a five-artist collective focused on reshaping the art world as we know it by placing some of its more conspicuous functions, like education and the organizing of exhibitions, into artists' hands.
The aptly titled Black (Lead) and White (Silver) is the brainchild of Beauty of Science (BOS), a scientist-led educational collective that produces high-quality visual content that brings the beauty of chemistry to the general public. .
Before you get too "Oh, actually a ball pond for adults sounds like a good idea", bear in mind it is the brainchild of a creative agency, and creative agencies are fundamentally a force for evil in this world, collectives of 20-somethings in horn-rimmed glasses who, as children, were cursed by a wizard to have only bad ideas.
Before you get too "Oh, actually a ball pit for adults sounds like a good idea," bear in mind it is the brainchild of a creative agency, and creative agencies are fundamentally a force for evil in this world, collectives of 20-somethings in horn-rimmed glasses who, as children, were cursed by a wizard to have only bad ideas.
