Thanks to the help of the school's branding team, all marketing collateral and messages, from the home page to fundraising postcards, reflect that commitment to leadership and teamwork, reminding students and prospective students of the school's value and focus.
Although research may provide a positive picture of using exergames as an activity in a public health-oriented curricula and portray the games as an effective health intervention, we instead want to highlight the importance of a critical examination of how the games communicate messages about health and body and the collateral learning these messages entail.
Once you've defined your brand, start creating the marketing essentials and collateral that reinforce that message.
The strategy, message and marketing collateral matter more than the channel.
The movie oversimplifies complex issues, employs a social media campaign that isn't a perfect fit for the cause, mixes-up the terms "documentary" and "paid advertisement," fails to think about collateral effects of its own message and doesn't really cop to the fact that Joseph Kony isn't actually in Uganda right now.
They want to see and experience the same message across all marketing collateral - AKA they want a branded experience across ALL channels!
Your basic messaging should become part of your web content, your marketing collateral and your corporate communications.
Test customer messaging to ensure language used in collateral truly resonates with the target customer.
For example, testing value propositions on your website can result in takeaways that can improve messaging across all other assets and collateral.
Messages: One-way communications that include brand, collateral, manuals, advertising, packaging, and the like.
The messages on your website, in your marketing collateral, and the general information you share with the public must be consistent.
