"collateral material" is grammatically correct and commonly used in written English.
It is typically used to refer to any accompanying or additional materials related to a specific topic or project. Example: "The marketing director prepared a comprehensive campaign, including advertisements, brochures, and other collateral material to promote the company's new product."
Downstream marketers develop advertising and promotion campaigns, collateral material, case histories, and sales tools.
The agency won the honor for a brochure for Belgard, a brick and paving company, which also won the award for best collateral material.
Whatever understandings were in place with any of the media outlets, all of them, including People's deal for print rights, came apart Thursday night after a spokesman for the Hiltons, Michael Sitrick, released a statement saying that Paris Hilton would not receive payment of any kind for the interview or for what he called "collateral material," like photos or videos.
Print, television and online advertising featuring Ms. King will appear during the U.S. Open, on screens at stadiums, throughout the grounds, and in collateral material; the U.S.T.A. also will feature content about the campaign and advertising on its Web site and in social media.
Brochures and Collateral Material.
Odds are your collateral material doesn't resemble what you have up on your web site; your offerings are not consistent across the board and people can not tell at a glance (either on line or in person) what your company does for a living.
They develop collateral materials to help the sales force attract customers and close sales.
Burson-Marsteller will work with its sibling, Marsteller Advertising/Interactive, managing the overall campaign including media relations, retailer outreach, Web site design, advertising and collateral materials.
At that point, Stimulus Brand Communications had been working with iXP on the company's Web site, logo and collateral materials like brochures.
8. Don't skimp on production The quality of your advertising initiatives, events, Web site, collateral materials, business cards says volumes.
Representatives from the university's administration and participating campus departments will be on hand to answer general questions, as well as provide contact information and collateral materials for those seeking additional assistance," she said.
