This marks the proper launch for the Google-owned collaborative ride-sharing tool, which is not so much a competitor for Google as it is a community-focused effort on actually sharing rides to and from work with people who are driving your way already.
Like Airbnb, Zipcar, and many others, Rentcycle has been looking to ride the collaborative consumption wave (or revolution) that has us sharing our cars, homes, and more.
One of the city's well-regarded entrepreneurs, Cristina Palacio has co-founded two noteworthy startup successes: Aventones, a now-international carpooling app originally designed as a solution to Mexico City's notorious congestion and smog problems, and Rides, another collaborative travel app that connects people planning longer trips to common destinations.
As Bilger writes, "Bull riding is a collaborative sport — a pairs competition in which one partner tries to kill the other, like an ice dance with an axe murderer.
Ahead of the Activate London Summit 2014, Anna Bance, co-founder of Girl Meets Dress, spoke to us about how the online fashion rental service is riding the wave of collaborative consumption as people increasingly value experience and time over ownership.
The Vélo'v scheme is being extended, car clubs that use electric vehicles are being encouraged, and what Vesco calls a "collaborative platform" has been built to encourage ride-sharing by matching drivers with people seeking lifts.
Everyone rides the trend of a collaborative economy, as Robin Chase, co-founder of Zipcar, would say that we are all contributing to build as a singular force.
Still, Eric V. Eve, the first deputy comptroller, stressed that "a press release or a plane ride" should not overshadow the offices' collaborative work.
Atlassian has ridden this wave of interest in collaborative software development, providing Web-based tools to track and manage the job.
The proposal is thus that the earliest manifestations of human collaborative foraging were not so vulnerable to free riding because they involved very small numbers of collaborators, each of whom believed their participation to be necessary.
For example, at a recent technology conference by the publisher O'Reilly & Associates, participants set up a wiki for posting notes on conference sessions, forming discussion groups, creating a collaborative glossary of emerging technology terms and even organizing ride shares.
