Ora has kept busy since her first album, designing over a dozen collections for Adidas, debuting a new lipstick line with cosmetics-maker Rimmel London and partnering with Absolut Vodka in a project that will allow her to collaborate with fans for a new song.
And it's community supported, it's anti-corporate while at the same time being corporate, and it inverts the hated "power structure," returning control to the artist who collaborates with fans from the outset.
Child voice actress Michelle Creber, who voices Apple Bloom and provides the singing voice for Sweetie Belle, has collaborated with fan musicians to create new works.
After Johnny Cash worked with Rick Rubin, and Jack White collaborated with Loretta Lynn, fans were waiting to see what Willie Nelson's response to these records would be.
"You have to service that community and find ways to collaborate with your fans". Networks and producers have also been using YouTube to find its next generation of stars — yielding mixed results.
She has flummoxed some longtime fans by collaborating with the Matrix, the production team behind Avril Lavigne.
For many young people today, however, reading is not an act of private communion with an author whom they imagine vaguely, if at all, but a prelude to a social experience — following the author on Twitter, meeting other readers, collaborating with them on projects, writing fan fiction.
Its success has led to all sorts of unanticipated opportunities for the author, including an appointment to the board of American Apparel (the clothing company's chief executive officer, Dov Charney, is a fan) and collaborating with 50 Cent on a street version, "The 50th Law".
Kanye West and Jay-Z are both huge fans but despite collaborating with Ludacris, Usher, Mariah Carey, as well as Drake, she has yet to release her first album.
The new deal will also see Twitter collaborating with the Hollywood Foreign Press in order to source questions from fans' tweets.
