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Bottles of cold Snapple lemonade become talismanic in their import.
Among the unusual eroticized terms that turn up in "House of Holes" are "united parcel," "chickenshack," "address book," "subway improvement project," "the fondling fathers" and "cold Snapple in my condo".
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Quaker changed distribution in 1994 and introduced a silly ad campaign that positioned Snapple as an alternative to big brands like Coke and Pepsi and turned off Snapple fans.
Since then, the Snapple management team, led by Michael Weinstein, has won plaudits from the industry for turning Snapple into a leading brand again.
Snapple asks Snapple-drinkers to come up with ideas for new drinks.
Boo, Snapple!" Several mothers jumped up and down, waving whisks.
"I do American Express, the Tribeca Film Festival, Snapple," she said.
Snapple made his only cash donation so far, for $5,000.
Lawyer-wary firms from Chevron to Dr Pepper Snapple Group are aghast.
Favorites are flat soda (to prevent burping while singing), iced tea, Snapple and apple juice.
The highly publicized deal gives Snapple exclusive rights to sell drinks and snacks on city property.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com